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HOUR INSIGHTS
THE GEN-Z + CULTURE MARKETING AGENCY
We specialise at engaging your blindspot: European street-culture inspired youth, 65% of Gen-Z, the most overlooked and misrepresented cohort.
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Our street-culture inspired Gen-Z panel and dynamic youth research tool.
ILLUMINATE YOUR BLINDSPOT
NOW.
- 100% Privacy Guaranteed
- No Spam Policy
Partners:
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Street-Culture Inspired Gen-Z Panel and Dynamic Youth Research Tool
See around corners to forecast product and campaign success and failures, improve marketing efficiencies and increase sales, with Nerds’ proprietary youth research tool; Frontline.
GEN-Z PANEL
- 55K+ European Gen-Z members
- 16-25 year olds
- Middle to lower socio-economic status
- Where traditional working class values prevail
- They prioritise spending on branded goods and are fuelling the urban cultural phenomenon that’s dominating Europe and beyond
RESEARCH TOOL
- Housed on our own dynamic app + interface
- A unique tech-platform for consumer exploration and consultation
- Real-time insights
- Product, comms, collabs and talent testing
- Gen-Z consumer profiling and segmentation
CREATIVE
STUDIO
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HOW WE WORK
WHAT WE DO
Street-Culture Inspired Gen-Z Panel and Dynamic Youth Research Tool
Market research
- Quantitative + Qualitative Research Production
- Smartphone Ethnography
- Cultural Anthropology
- Psychographic Profiling + Segmentation
- Research
- Strategy
- Creative Studio
- Influencer marketing
- Brand Strategy
- Product, Design & Comms Testing
- Creative Direction & Production
- Influencer Marketing
MEET THE SQUAD
Brett Booth
Head of Insight
Luke Hudson
Founder
James Benenson
Managing Director
HIT US UP
- 100% Privacy Guaranteed
- No Spam Policy
Illuminate your
blindspot now.
Illuminate your blindspot now.
Powered by: Our street-culture inspired Gen-Z panel and dynamic youth research tool.